How Designers Should Talk to Non Designers
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Graphic Designers and Web Designers as well as other creatives often struggle with communicating outside of the industry when it comes to non visual communication.
This hurts a lot of designers in their career and is the reason that many people have the wrong idea about designers.
Learning to speak to Non Designers is important. It maybe on the single most import things you learn to do in your Graphic Design career. In fact your career as a designer may very well depend on how you are able to communicate with your supervisors and your clients.
Don’t use industry terms and jargon, use basic concepts that even a child can grasp. Speak plain. Don’t be technical, and don’t try to show them how clever you are. Make sure they understand and know what they need to. They will appreciate it and respect you more.
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Roberto Blake is a Creative Entrepreneur helping individuals and brands share and monetize their messages. He is a contributor to several publications including Creative Pro and Print Magazine and is a 2016 HOW Design Live Speaker.