Starting a Graphic Design Business is very different than being a Freelance Graphic Designer. Freelancers have to think about the Business side of Graphic Design, but they don’t necessarily have to run every aspect of the business or incorporate, deal with payroll or outsourcing.
Building a Graphic Design Business means thinking about how to sustain the business even if you don’t have Graphic Design Clients, which means diversifying revenue, having recurring income and knowing what all of your yearly expenses are.
Freelancers have more freedom where this is concerned and it is also the reason the lifestyle is more feast or famine. Running a Design Business means positioning for long term stability.
Graphic Design businesses can take many forms and may not all be service oriented.
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Roberto Blake is a Creative Entrepreneur helping individuals and brands share and monetize their messages. He is a contributor to several publications including Creative Pro and Print Magazine and is a 2016 HOW Design Live Speaker.